The Robe Story

Hey there!

I'm Emi, the creator of Sexy Little Robe. Let me share the fun story of how my favorite robe inspired a passion project.

Fourteen years ago, I fell head over heels for an adorable white robe with a sassy Betty Boop embroidery on the back. It wasn't just any robe; it was my trusty sidekick through life's ups and downs. Over time, though, it faded from vibrant white to a dull gray, and the fit was no longer flattering.

The hunt for a perfect replacement was a wild goose chase. Everything out there screamed "one size fits all," but I wanted something that fit perfectly and made me feel fabulous. So, I decided to take matters into my own hands after four years of searching, and voila, Sexy Little Robe was born!

My goal was simple: create a robe that’s feminine, functional, comfy, and stylish. One that moves with you, not against you. I made the lengths just short and long enough for a flirty touch and designed the sleeves to stay put, whether you're getting ready, taking care of the kids, or just lounging around. Plus, the fabric is so buttery soft, it feels like a hug!

Sexy Little Robe is all about feeling confident and beautiful, no matter if you're glammed up or just hanging out at home. It’s a celebration of womanhood and all the roles we play with flair and fun.

Come join me on this cozy adventure, where we turn lounging into an art form and share our stories, one robe at a time.

With love, Emi 

Xx


Our Founder

Born in Sofia, Bulgaria, Emi immigrated to the United States when she was 13. Along with her family, Emi settled in Phoenix, Arizona, where she attended middle and high school. Fueled by her passion for business and entrepreneurship, Emi earned her bachelor’s degree in business marketing from the University of Phoenix.

After graduating, Emi founded BrandMe Co., a company specializing in merchandise branding for businesses and organizations. Over seven years, she collaborated with prestigious and notable clients, including Element® By Westin, a hotel brand by Marriott International, Inc., and Barrett-Jackson Car Auction. These high-profile projects were instrumental in strengthening her branding skills, deepening her client relations expertise and fueling her entrepreneurial spirit and business growth.

In 2020, despite the toll the pandemic took on small businesses, Emi was determined to create her own luxury loungewear brand. Inspired by her favorite white robe, Emi set out to fill the niche that the loungewear market was missing—the perfect, sexy little robe. Spearheading the company and building it from the ground up, Emi became the founder and CEO of Sexy Little Robe.

Taking her own measurements and working with a specialized team, Emi began constructing the design and fit of a robe that would transform any woman into their most confident, collected self. Contrary to traditional robes in the market, Emi designed robes with clean necklines, fitted sleeves and lightweight fabric, all while focusing on a flattering, fitted look.

Through all the planning, coordination and logistical challenges of starting a new business, Emi persevered and now embraces the excitement and fulfillment of running a company born from her passion. She remains focused on expanding her brand, with plans to introduce a men’s and children’s line in the future. Today, Emi stands as a testament to the power of women creating their own paths in business.